It’s our 16th Anniversary!
This month marks the 16th anniversary of my business, Porcelynne. 16 years ago this month, I made my way across the country to San Francisco to start my lingerie design business, Porcelynne Lingerie. It has been a wild and amazing adventure thus far.
In the past, I have not celebrated my business anniversary. It never really came up and I never really had any significant announcements to make during this anniversary month. My business has changed forms over the years, from a lingerie design business, to a co-op boutique, to a retail fabric shop and now I’m just an online supply and pattern shop.
Despite my love for having a brick and mortar shop, it really does take up all your time. You are having to figure out how to make twice as much money to keep the doors open. This can pull you away from your ultimate goals just to make ends meet. When you are online only, you can actually focus on other things – like family and personal growth.
Ideally, I would have made a big deal about my 15th Anniversary, but we had just moved to Florida and we were dealing with hurricane season. Remember Hurricane Irma and Maria? That put us out of power for a week. We had just moved into our house a few weeks prior to Irma hitting Florida and we had just started to unpack. Once the chaos ended, I was back to playing catch up from our cross-country move. These are pictures of my sewing studio during the chaos.
It is now a year later, I have moved my business forward, but my storage unit is still full (aka my parent’s garage). I am actively going through my storage unit to unpack my fabric. Most of the fabric is from my store, but I do have some personal fabrics stashed in there too.
If you haven’t noticed, I rarely ever do a store-wide sale. This is mainly because I price myself fairly competitive so I am unable to really do any markdowns and keep my business afloat. I introduced the reward points a few years ago, which gives 10% back in rewards for future purchases. That is my way of offering a site-wide sale.
In the coming months, I will be releasing more patterns, books and downloads, so now is your chance to take advantage of sampling my patterns at half price.
Thanks for being a part of my journey.